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Advertising Chris T. Allen

Advertising

Chris T. Allen

Published July 19th 1999
ISBN : 9780324006612
Hardcover
736 pages
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 About the Book 

An updated, ad-dizzy text for the undergraduate or business school course making abundant use of bold graphics and advertising images and text from many different countries and media sources. Covering four major themes (process, planning, messageMoreAn updated, ad-dizzy text for the undergraduate or business school course making abundant use of bold graphics and advertising images and text from many different countries and media sources. Covering four major themes (process, planning, message preparation, and message placement), this text provides the clients and the agencys perspective on advertising practices, incorporating new technologies and media throughout.