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Marketing Trends In Australasia: Essays And Case Studies Debra Harker

Marketing Trends In Australasia: Essays And Case Studies

Debra Harker

Published January 1st 1999
ISBN : 9780732954987
Paperback
296 pages
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 About the Book 

Marketing Trends in Australasia: Essays and Case Studies is a review of current practices in marketing. Leading scholars and business people record their observations of marketing in action in original contributions that both the student ofMoreMarketing Trends in Australasia: Essays and Case Studies is a review of current practices in marketing. Leading scholars and business people record their observations of marketing in action in original contributions that both the student of marketing and the practitioner will find invaluable.